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About

Values

Work

References

Achievements

Beyond Design

About

My journey began with a passion for visual design, and over the years, I’ve evolved into a well-rounded end-to-end designer. I take a big-picture view of how design integrates with broader business and product strategies, also zooming in on details while keeping long-term goals in mind. From working in collaborative pods to driving data-driven design decisions, I have worked with large and small teams to simplify complex workflows.

Values

User first. User needs and behaviors guide every design, testing and iterating quickly to ensure product is intuitive and useful.

Beautiful and useful. Design must be visually striking and purpose-driven, combining beauty and function to create impactful experiences.
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Meticulousness. Relentless about the details, committed to delivering polished, high-quality work that drives significant business results.
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Data-Driven. Backing decisions by a mix of user insights and performance metrics, ensuring thoughtful, impactful choices.

Inclusive. Design by removing biases, embracing race and accessibility to create respectful experiences.

Continuous learning. Actively seeking feedback, always learning, whether from designers, experts or data — big or small. Daily reflection keeps me growing and improving.

Work history and highlights

GEMIST: B2B SaaS for Jewellery Industry
Designed CMS to generate 1000's of SKUs, reduced data entry time by 70%

Microsoft: Contact Centre Products, Enterprise SaaS
Revamped AI Insights Platform and boosted task efficiency by 33%.

JUSPAY, B2B Payment Solutions
Innovated Hyper Checkout for 175+ million daily transactions, increasing payment success rate by 10%.

Flux Forecast: Flood insights SaaS platform
Audited and tested with users, improving usability and efficiency by 25% and reducing errors in risk assessments by 30%.

Asain Paints, Furniture eCommerce
Designed an end-to-end eCommerce platform for a $45B multinational.

‍Jawa Motorcycles, eCommerce
Designed booking journey for Jawa Motorcycles, selling out annual inventory in one month.

Kind words from coworkers

Daniel Zaraya, Senior Manager

Guru possesses a rare blend of talent, dedication, and team-oriented mindset and left a lasting impression. The team was drawn to him from the moment we spoke. With keen attention to detail he is a truly remarkable go-getter personality, genuine collaborative spirit that radiated enthusiasm and most importantly did it with a smile.

Andy Finlay, Sr Product Designer

Guru's thirst for knowledge and continual curiosity enables him to understand design challenges to being a credible and effective designer. Applying clear design thinking blended with creativity, his work is executed to a high standard that’s based on solid reasoning, allowing for clear decision making.

Sharan Grandigae, CEO, Redd

I would sometimes just need to have a simple discussion about a topic with Guru and I would see that it would have been researched and translated to the various steps and details.
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Mia, Product Manager

Guru as he applied a spectrum of UX design activities to our web-based SaaS tool. Impressed with the final hi-fi prototypes and detailed documentation handoff in the final deliverable, as well as the diligence and professionalism demonstrated by him.

Achievements+

Monthly Meetup - Occational Host
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University of Toronto. Research Presentation at iConference'23
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Hackathon Finalists. Top 10 of 280 teams across NA
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Dribble Design Hackathon Winner 2018

Beyond design

I am a shutterbug and love to sketch. I like photographing and sketching the things we surround ourselves with from my undergrad majors.​

Play video games and cook a variety of cuisines to escape the world we live in and experience different realities.

​I keep my mind balanced, leave my ego at the door and be humble by being a martial arts practitioner.​

🙏
Thanks for making it to the finish line, voyager!!

If you have any burning questions or just want to say hi, don't be a stranger.
Let's grab Coffee, Tea, Yerba mate or a drink (I don't discriminate) and chat? I’m down
to talk about anything design, tech, sports, photography.

Typeset Degular in ohnotype.co

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