Work

About me

Side quests

Product designer focused on tackling complex direct to consumer and SaaS products.

Specialised in crafting useful and beautiful solutions which bring clarity to complex experiences. Currently building Gen AI consumer shopping experiences at Microsoft AI.

Reading Beauty and The Shape of Design

Specialised in crafting useful
and beautiful solutions which bring clarity to intricate experiences. Currently building Gen AI consumer shopping experiences
at Microsoft AI

Reading Beauty and The Shape of Design.

Shipped

Microsoft AI • Copilot shopping, price insights

Deep research to assist users with purchase decissions based on price history, sales trends, and sources

Shipped

Microsoft • AI Insights tool for contact centre

Revamped conversation insights platform, boosted task efficiency by 33% for 5,000 businesses

Shipped

Wevise • Design system

Led Wevise design systems creation, including foundations, 290 components and documentation

Shipped

Jawa Motorcycles • E-commerce

Crafted end to end consumer booking experience, resulted in 20,000 bookings and 14% reduction in competitor sales

Shipped

Microsoft AI • Copilot shopping

Designed and scaled 15+ AI shopping features across chat and product detail experiences for 36+ DAU

Shipped

Gemist • Inventory management

Built 0-1 inventory generation and management from for jewellery visualization for 40 merchants

Research

Research • Apple Photos

Researched user behaviour to enhance the management of personal photo collections

Shipped

Juspay • Hypercheckout payment

Optimized end to end experience for 3.7 Billion monthly transactions and improved card success by 10%

Shipped

Foundry spatial • Flux forecast, flood insights

Enhanced usability and efficiency by 25% and reduced errors in assessing flood risks by 30%

Shipped

Beckn • Customer and driver app

Led design efforts for launching the App and achieved a user growth of 1.2M users across four cities

Shipped

Microsoft AI • Copilot shopping, price insights

Deep research to assist users with purchase decissions based on price history, sales trends, and sources

Shipped

Juspay • Hypercheckout payment

Optimized end to end experience for 3.7 Billion monthly transactions and improved card success by 10%

Shipped

Gemist • Inventory management

Built 0-1 inventory generation and management from for jewellery visualization for 40 merchants

Shipped

Wevise • Design system

Led Wevise design systems creation, including foundations, 290 components and documentation

Shipped

Beckn • Customer and driver app

Led design efforts for launching the App and achieved a user growth of 1.2M users across four cities

Shipped

Microsoft AI • Copilot shopping

Designed and scaled 15+ AI shopping features across chat and product detail experiences for 36+ DAU

Shipped

Microsoft • AI Insights tool for contact centre

Revamped conversation insights platform, boosted task efficiency by 33% for 5,000 businesses

Shipped

Foundry spatial • Flux forecast, flood insights

Enhanced usability and efficiency by 25% and reduced errors in assessing flood risks by 30%

Research

Research • Apple Photos

Researched user behaviour to enhance the management of personal photo collections

Shipped

Jawa Motorcycles • E-commerce

Crafted end to end consumer booking experience, resulted in 20,000 bookings and 14% reduction in competitor sales

Shipped

Microsoft AI • Copilot shopping, price insights

Deep research to assist users with purchase decissions based on price history, sales trends, and sources

Shipped

Microsoft AI • Copilot shopping

Designed and scaled 15+ AI shopping features across chat and product detail experiences for 36+ DAU

Shipped

Juspay • Hypercheckout payment

Optimized end to end experience for 3.7 Billion monthly transactions and improved card success by 10%

Shipped

Microsoft • AI Insights tool for contact centre

Revamped conversation insights platform, boosted task efficiency by 33% for 5,000 businesses

Shipped

Gemist • Inventory management

Built 0-1 inventory generation and management from for jewellery visualization for 40 merchants

Shipped

Foundry spatial • Flux forecast, flood insights

Enhanced usability and efficiency by 25% and reduced errors in assessing flood risks by 30%

Shipped

Wevise • Design system

Led Wevise design systems creation, including foundations, 290 components and documentation

Research

Research • Apple Photos

Researched user behaviour to enhance the management of personal photo collections

Shipped

Beckn • Customer and driver app

Led design efforts for launching the App and achieved a user growth of 1.2M users across four cities

Shipped

Jawa Motorcycles • E-commerce

Crafted end to end consumer booking experience, resulted in 20,000 bookings and 14% reduction in competitor sales

If you have any burning questions or just want to say hi, don't be a stranger.

Twitter

If you have any burning questions or just want to say hi, don't be a stranger.

Twitter