Problem & Background
Today's urban riders are burdened with travel decision-making. They must deal with separate access, bookings, and payments from various transportation providers when identifying the best way to reach their destination.
Painkiller and Objective:
→ Convenient method for riders to plan and reach their destination.
→ Empower Rider to select the best journey from various options.
→ Empathise and help drivers earn a fair amount for their services.
Result
People wrestle between time, comfort and price.
Finding tailored, cost-effective journeys from Point A to Point C saves time and effort. Whether users are seasoned riders or new to the city, this helps them discover journeys that match their interests trust this new application to make every trip enjoyable and stress-free.
Concise and ease of use
Riders discover various journeys they could take in greater detail to help them book the most satisfactory available journey and mode of transportation through their choice of available service providers.
Empowering drivers to earn their fair share
Private providers like Uber driver ride cancellations are at skyrocketing rates, so this app intends to offer customers reasonable prices. Unlike private providers, the app connects customers directly with drivers with no middlemen costs.
Designing for suitable environments
There are big visual and interaction usability differences between the customer side of the app and the drivers. Customer-end apps are predominantly used in a comfortable environment. Meanwhile, the driver's app is used at a distance, shaking, and noisy environment. These considerations helped to design a usable product for drivers who are tech-illiterate.
Press Coverage
BQ, Bloomberg
Namma Yatri Changing The Rules Of The Ride-Hailing Business
